Our story began in 1994 when Felicity opened a small fashion boutique in Nairobi City. Armed with sheer determination and passion, her venture rapidly grew to become one of the leading fashion retailers in Nairobi, offering timeless clothing for the modern woman.
Since 1994, we’ve been committed to providing our customers with the best possible service—and to improving it every day.
We are a trusted source for quality brands at great values from off-price to luxury. Across our different locations, we help our customers express their unique style and celebrate special moments, big and small.
We believe fashion is a business of optimism, and in that spirit we continue to grow and evolve. In-store and online shopping, deliveries across East Africa and exciting partnerships offer us continued opportunities to serve more customers in more ways with a fresh, relevant shopping experience and inspiring style. Fashion changes. Shopping changes. Our commitment to happy customers doesn’t.